As an orthodontist, growing your practice can be both exciting and challenging. As your practice expands, you must delegate tasks to ensure everything runs smoothly. However, the type of tasks you entrust will change as your practice grows.
At the beginning
When starting, you’re likely doing most things yourself or with just a few employees. As you expand to 10 employees, you’ll need to delegate tasks where you may need to improve. For example, you may not be a marketing expert, so you’ll need to delegate this task to someone who is. Hiring for your weaknesses allows you to focus on your strengths, such as providing high-quality patient care.
As you grow
Once you reach 20 employees, you’ll need to delegate tasks where you’re strong. It may sound counterintuitive, but it is essential for your practice’s growth. Delegating tasks, you are good at allows you to focus on the bigger picture of growing your practice. For example, if you’re an expert at placing appliances, you may need to delegate many aspects of the day-to-day patient care tasks to others, so you can focus on expanding your practice’s reach. Many doctors bring in associates, hire a business management team and outsource aspects within their core competence to gain capacity and ability to grow the business further.
Leadership at scale
Once you reach 30 employees or more, you can’t manage everything yourself. You’ll need a team of leaders who can help you manage your practice, ensure that everything is running smoothly, and continue to expand your practice’s reach. As you scale your orthodontic practice, you must develop leaders who share your values, passion, and business knowledge.
Delegation is essential for the growth of any business, and orthodontic practice is no exception. As your practice grows, your role as an orthodontist will evolve, and you’ll need to delegate tasks to others so that you can focus on the big picture. However, it’s important to set your trust wisely to ensure your practice moves in the right direction. In addition to delegation, developing a strong team of leaders is also crucial for the success of your practice. These leaders should share your values, passion, and knowledge of the business, so they can help you continue to grow and expand your practice. By delegating tasks and developing strong leaders, you can take your orthodontic practice to the next level and achieve your goals.
