Orthodontists train to maintain precise measurements and accurately predict our patients’ treatments. We tend to think in linear patterns since predictability is crucial in treating malocclusions. However, many aspects of our work and the industry behave unpredictably. Most change is not linear. For example, business grows to plateau with a logarithmic curve, while orthodontic treatment follows a bell curve. As professionals, it’s important to remember that non-linear patterns can significantly impact our success and patient interactions. Let’s highlight the importance of thinking beyond linear assumptions and how we can better cater to our patient’s needs and improve our practices by embracing the unpredictable.
Recognizing non-linear patterns in orthodontic treatment
Orthodontists deal with complex human biology, compliance, and differing treatment mechanics. It’s no surprise that treatment time and results can be unpredictable. Patients may experience non-linear patterns in tooth movement, a plateau in treatment progress, or unexpected relapses. We may see significant changes in occlusion and tooth alignment in the first few months but a decrease in improvement in the later parts of treatment. Biology, visible changes, and compliance can all affect the prescribed therapy. The key is to stay adaptable and prepared for these changes. Orthodontists may need to modify treatment plans and utilize varying techniques to adjust to unpredictable outcomes. By embracing unforeseen changes, orthodontists can establish trust with their patients, improve treatment plans, and secure success.
Understanding non-linear business patterns
Orthodontic businesses can also behave unpredictably through their financial success. Early in practice, many orthodontic teams see linear or even exponential growth. Still, as the years pass, market saturation, complacency, satisfaction, or market changes can affect the number of new patient exams and orthodontic starts. It’s common for orthodontic teams to experience a plateau in growth at some point. When this happens, many of us double down on the efforts we are accustomed to making. Orthodontists should focus on other measures to accelerate profits – such as marketing strategies, expanding services, and exploring new technology. Some teams may welcome a steady increase, and some want more growth, but most wish to avoid decline as the practice matures. Orthodontists can maintain and improve their businesses by recognizing static growth despite initial setbacks.
Building relationships with patients
Patients are people; as such, they may exhibit non-linear patterns in their treatment progress. As orthodontists, we must ensure we are providing a patient-centric experience. For example, some patients may experience esthetic benefits earlier than others, while others will experience complications that extend their treatment times. Treatment burn-out, challenges in life, and treatment complications may affect our patients’ results and experiences. Communicating effectively and providing tailored advice to cater to each patient’s unique trajectory is essential. By focusing on the patient’s needs and not just the treatment plan, orthodontists can better help their patients adjust to non-linear outcomes.
Embracing new technologies
Technology can positively affect orthodontic treatments and business in a non-linear way. By staying up-to-date on the latest advancements, orthodontists can reduce treatment times, increase predictability, and improve the patient experience. Advances in 3D printing, computer-assisted design, CBCT integration, and clear aligner technology have revolutionized orthodontic treatments. Orthodontists willing to adopt and utilize these new technologies may see their business and treatment success accelerate in non-linear, unexpected ways.
Adjusting to cultural changes
It’s essential to note that cultural shifts in society can create non-linear changes in the orthodontic industry. For example, with the rise of social media, patients share their experiences in real-time. Digital platforms have made orthodontic treatment more visible and competitive. It seems these changes are exponential. Orthodontists must be aware of these shifts and adapt their marketing, patient communication, and overall business strategy accordingly. By considering these cultural changes, orthodontists can significantly impact the industry and the world beyond.
Conclusion
Orthodontic treatments and business are often subject to non-linear changes. As orthodontists, we must be aware of these unpredictable patterns and prepared to adapt to them. By adopting new technologies, focusing on patient relationships, and acknowledging cultural shifts, orthodontists can enhance the patient’s experience and business success. Embracing the unpredictable is not always possible, but it’s essential in providing the best care to our patients.
