In the competitive world of orthodontics, success is not measured solely by the number of patients treated or cases completed. Instead, orthodontists must prioritize service and their community to achieve long-term success. The phrase from Robin Shama, “he who serves the best prospers the most,” rings true. This post will explore how orthodontics is a service business and why serving our patients and community matters most for long-term success.
Orthodontics Is a Service Business
At its core, orthodontics is a service business. We are in the business of helping people achieve their dream smiles. Our focus must be on serving our patients and meeting their needs. We are here to provide quality treatment and exceptional customer service. Our focus includes ensuring they feel comfortable, well-informed, and heard throughout their treatment process. Patients choose orthodontists for their technical expertise and because of how we care for them.
Importance of Serving Our Patients
In today’s world, we have countless choices and options for healthcare providers. Therefore, orthodontists must go above and beyond to serve their patients in all possible ways. These efforts create a loyal patient base necessary for long-term success. We must understand their concerns and fears and take the time to educate them on their treatment options. We must also provide open communication and transparency to build a relationship based on trust and respect. Treating our patients with the utmost care and respect will generate a positive word-of-mouth and online reputation that will serve our practice in the future.
Serving Our Community
Beyond patient care, orthodontics success is synonymous with advocating and supporting our communities. Participating in community events, volunteering efforts, and giving back to the community is an essential way of showing we care for our patients and their broader communities. It shows our values and commitment to our patients’ well-being. Community involvement widens our practice’s reach and helps put a face to our brand, which resonates with existing and new patients. When we serve our community, we feel good about our work. Our practice equally benefits from increased positive feedback and appreciation.
Service-Based Marketing
As we all know, no matter the business, marketing is vital in creating brand awareness and attracting new patients. Service-based marketing is a subset of marketing that focuses solely on the services we provide and the experience we make for our patients. Platforms such as Instagram and Facebook are perfect places for sharing posts about behind-the-scenes activities, patient testimonials, and highlighting community projects in which you participated. The goal is to create a brand that resonates with people personally through its values, culture, and ideals. It can also be resourceful in generating online reviews that will boost our online presence and new patient attraction.
Conclusion
In conclusion, orthodontics is not just a technical profession but one where service is at the business’s core. Providing excellent patient care and serving our communities should be the foundation upon which our practices operate. By prioritizing service, our practices can build a strong, loyal patient base, attract new patients, and cultivate a positive reputation within the community. Remember, “he who serves the best prospers the most.”
