You wake up, and likely by the alarm on your phone, you silence it. But if you are like me, you snooze it several times. Then you notice the notifications from the news, your email, and your social media accounts. You swipe your social media first. Why? Because it gives you a sense of social connection. Social media has taken over. In that case, have you allowed it to endorse your practice? The answer should always be yes. Branding is not just the logo you choose anymore, it is now what you share with your patients and the world. As a result, digital presence became just as crucial as your physical presence.
“Internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms. Trended data is also suggesting that there may be saturation in social media consumption.” — Digital Information Word
Activity
As an Orthomasterclass marketing educator, we teach the importance of knowing your audience. Here are a few things to implement in your practice that would greatly increase your digital presence by getting maximum exposure based on your demographics.
- Sit down with your team and ask them what their community social media platforms are for teens and adults.
- Pick two platforms to focus on based on what is popular in your state.
- Invest time into each account per day to get the most benefit from digital presence.
- Tailor your content with your demographic in mind.
From the Most Popular Social App by State infographic, Instagram is the most popular social media platform for Hawaii. Therefore, we at Holliday Orthodontics invest most of our time and funds into Instagram to monopolize and gain the most exposure.
