As our global economy works towards a rebound, Orthodontic practices are looking to a “new normal” and ideas on how to navigate a post-COVID world. Under these pressures to rebound from closure and unknown forecasts of new patient flow, it is key to consider guiding your marketing strategy under current conditions.
- Keep to your core DNA: Your core is based on who you serve, what they need, and what you can provide for them both in knowledge and resources.
- Act, don’t react: Avoid jumping for any new option available if it does not fit your guiding mission and vision of where you want to go.
- Build an effective new patient process online: Develop a simple, frictionless new patient process that supplements your normal new patient journey. Expand digitally in the flow of new patients and open opportunities to expand your market.
- Build your brand: When the world is recovering from a crisis, you have the opportunity to build your story and brand in the community you serve. Take this opportunity to show your team’s involvement in your community.
