Generosity is an essential trait for any orthodontist to have. It is not just about providing discounts or reducing costs but adding value, impact, and leadership to our teams and patients. Generosity is often seen as a virtue and can positively impact both the giver and the receiver.
Generosity has many benefits for both patients and our teams. For patients, it can help build trust and loyalty. Patients who feel that their orthodontist is generous are more likely to be loyal and recommend them to others. Generosity also helps build relationships between orthodontists and their teams. When an orthodontist is generous with their time, resources, or knowledge, it can create a sense of appreciation among team members. This leads to better collaboration and productivity.
Generously creating value
Generosity also helps orthodontists stand out from the competition because they create remarkable value. Value often comes from generosity in offering something more significant than the price we pay for it. Patients are more likely to choose an orthodontist who they feel is generous with their time, resources, or knowledge over one who is not. Notice I did not say to be helpful by offering discounts. The generous team brings their best skills and develops amazing patient relationships. Work as professionals, bringing their best self and best team dynamics even on days they don’t feel like it or in circumstances that are not “ideal.” By being generous, orthodontic teams can also create a positive reputation in their community, leading to more referrals and business.
Generous with time
Generosity with time is an integral part of being generous. It can mean donating time to the community, volunteering to help those in need with treatment scholarships, philanthropy, or simply listening to someone who needs it. Generosity, with time, can positively impact both the giver and the receiver. For the giver, it can be a way to give back and make a difference in someone else’s life. For the receiver, it can provide comfort and support during difficult times. When we offer our time in consults and during treatment, remember that generosity is not about the amount of time we give. Instead, it is about the quality and impact of what we do in our time with patients. Patients often look for efficiency and convenience, not just long appointments with us. The time we spend with patients should be generous and transformational.
Generous leadership
Outstanding leadership is the practice of leading with generosity. It is about freely giving your time, resources, and knowledge to help those around you. Generous leaders are often seen as role models and can inspire others to be great. Generous leadership can positively impact both the leader and those they lead. It can help build trust and loyalty, create a sense of appreciation among team members, and create a positive reputation in the community.
