As orthodontic professionals, it’s easy to get caught up in the effort we put into patient treatment. We spend countless hours designing treatment plans, adjusting appliances, and monitoring progress. Additionally, it is important to remember that effort alone doesn’t always lead to results. What truly matters is our impact on our patient’s experience and results. The patient impact goes beyond just straightening teeth. It’s about delivering a positive patient experience that exceeds expectations. Patients come to us seeking a solution to a problem, esthetic, functional, or other orthodontic issues. As an orthodontic team, we provide them with a solution that addresses their concerns and improves their quality of life. So, how can we deliver impact? Here are a few key things to keep in mind:
Communication
Patients want to feel heard and understood. Take the time to listen to their concerns, answer their questions, and explain the treatment process in a way that’s easy to understand. We can build trust and establish a positive relationship with your patients beginning with the first visit. In the consultation room, we can work towards transformative communication to drive better impact and continue excellent communication throughout treatment.
Patient experience
Going to the orthodontist can be a daunting experience for many patients, especially children. Furthermore, it also is for many adults who see orthodontics as a journey kids make. Aim for their experience to be as comfortable and enjoyable as possible by creating a welcoming environment, offering amenities and engagement, and providing clear instructions on caring for their braces or aligners.
Technology
Technology is constantly evolving, and staying current with the latest advancements in orthodontics is essential. Furthermore, we can help improve treatment outcomes, reduce treatment time, and enhance the patient experience when we make an impact on onboarding technology and resources that aid us in patient care. There are many opportunities with technology. Invest in resources that improve communication, patient experience, and the outcomes you can deliver. Ultimately, technology should have a return on investment, both in productivity and improving your impact on patients’ orthodontic care.
Follow-up after treatment
Our impact on our patients continues even after their treatment is complete. Follow up with patients to ensure they maintain their results and offer ongoing support if needed. We can build long-term relationships and generate positive word-of-mouth referrals. Consider onboarding a retention program and implementing treatment options for relapse and minor treatment modalities to keep opportunities open for patients needing follow-up care. Our patients have a circle of influence with friends and family that can continue to support our practices. After years in practice, it is enjoyable to see patients have their own families and see a second generation for orthodontic care. Our impact on our communities can go beyond the few months we see patients for active treatment.
In conclusion, while effort is important, it’s the impact we have on our patients that truly matters. By focusing on delivering a positive patient experience and striving for excellent treatment outcomes, we can make a meaningful difference in the lives of our patients.
