Most would agree that orthodontics is both an art and a science. We develop many systems that narrow procedures down to a science. We also work with people using soft skills and manage human behavior. An artistic approach works on less standardized skills such as treatment experience, human interaction, and more subjective aspects such as esthetics.
The Art
Orthodontics relies on working with people. That in itself adds so much variability where customer service interactions are more an art than a science. The challenge in orthodontic treatment is the high variability in physiologic response and the increased dependence on patient compliance. Patient compliance, therefore, incorporates an increased tendency for artistic systems since human behavior is not always predictable. Some processes are suited for a creative approach that produces unique or tailored results. These include customer service, business development, smile design, and leadership training. These practice areas have a high degree of variability and require custom approaches to leverage our humanity in making a connection. The orthodontist as an artist can approach treatment as an artist with their unique style.
The Science
Scientific processes can be standardized and mass-produced in a predictable, reproducible manner. We can increase productivity and reduce variability by creating a scientific approach that systemizes certain aspects of orthodontic treatment. We can systemize many clinical procedures and train them down to a detailed recipe for success. Well-defined and rigid systems are key components of high productivity and repeatable work. Often managing the growth of an orthodontic practice will rely on these patterned protocols. The risk as a practice grows and implements many standard systems is that employees can switch to autopilot. Excessive systemization will discourage employee engagement in the areas where an artistic approach works best.
A balance of an artistic and scientific approach allows for business growth while maintaining systems for quality treatment and a positive patient experience. These include the standardized industrial process, mass customization, and art systems.
