Marketing an orthodontic practice is more than just advertising. Going beyond traditional advertising methods sets the market leaders apart from the rest. In this blog post, we’ll explore the five key factors essential for marketing from Seth Godin and how they apply to an orthodontic practice.
Product and service design
The first key factor is design, which means creating products and services tailored to the needs of potential patients that stand out from the competition. It also means creating a unique brand identity that conveys the practice’s values and resonates with likely patients.
Customer Delight
We must provide quality customer service and go above and beyond to ensure that patients are satisfied with their experience. Delighting patients builds on design principles where we tailor the best orthodontic journey possible for patients. We surpass their expectations in results and experience.
Customer Service
The third key factor is customer service, where we provide friendly and helpful service to all patients and ensure that we meet their needs efficiently and effectively. Quality customer service can help to build trust with potential patients and encourage them to choose the practice over its competitors.
Pricing
When marketing and determining your pricing strategy, we should consider competitive service prices while ensuring the practice is profitable. In the absence of value, price becomes relevant, but proper value creation means offering a service that outweighs the cost of that service. It also means offering payment plans or other options to make it easier for patients to afford treatment.
Your Story
Finally, the fifth key factor is telling your story. Storytelling means creating content, such as blog posts or videos, that conveys the practice’s values and highlights its unique features. It also means engaging with potential patients on social media and promptly responding to their questions or concerns.
Overall, these five key factors are essential for marketing an orthodontic practice effectively beyond traditional advertising methods. By focusing on these factors, orthodontists can ensure their practices succeed and attract new patients.
“Marketing isn’t paying for ads, changing the logo, or building a social media presence. Marketing is product design, customer service, pricing, customer delight, and creating and living a remarkable story. Marketing is creating the conditions for the network effect.” — Seth Godin
